Let's Begin
Because 16 x 16 is such a small canvas area, it can be very difficult to be creative. So instead start your project with a canvas set at 64 x 64 (always use even multiples when you plan on resizing files). Do this by selecting File>New, and opening a new canvas that is 64 x 64 pixels in size.
The Design
If you already have a logo you should reduce it to the 16 x 16 size to see if it holds up. If it doesn't look good at this size, work with the 64 x 64 canvas and try creating a simple design that incorporates colors from your website's palette.
When you're ready to test the design select Image>Image Size menu and enter 16 x 16. Click on Resample Image and choose "Bicubic Sharper" from the drop-down menu (CS only for this step). This is the best setting for making sure that an image doesn't blur as it's being resized. If it’s still not sharp enough, go back and oversharpen, oversaturate and/or heighten the contrast of the original image and then resize it again.
If you feel the icon is not quite what you wanted, just keep tweaking it until it is perfect. At this tiny size it can take a few tries before you get it right.
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